So you want to create your own clothing line? Well, first thing’s first: you’re in for an interesting ride. Creating a clothing line is simple in theory, but there are a whole host of things you need to consider before you dive into the business. Things can begin to become complicated if you don’t quite have your head wrapped around the processes, and it’s not as easy as deciding you want a clothing line and magically making this vision appear. There are certain factors that come into play which rule the business of clothing line creation, and these factors may differ from person to person. It really all depends on the unique circumstances that surround each individual case.
So where do I begin?
Set a theme
Firstly, you’ll need to discover the type of clothing line you wish to create. Your clothing line can be anything from a street/urban line, to a high-fashion line, to a boutique line, but you’ll need to discover your true fashion calling prior to the line’s development.
Have the appropriate expertise
Once you have the type of line sorted out, you’ll then be tasked with the duty of conjuring up the designs for each item of clothing. But how is this done? If you aren’t artistically inclined yourself, or are unwilling or simply unable to develop the prototype designs for the pieces, there are a few things you can do to accomplish this fete. Seeking out the assistance of a fashion designer is a great way to get your ideas brought to life, and many clothing lines have been created via the use of such a medium.
Plan your workforce
You’ll need to decide whether or not to bring on team members earlier rather than later. It’s impossible to run a clothing line without more employees than merely the creator, and although the beginning stages don’t really require this kind of emphasis on scaling, you’ll need to take on employees eventually. You’ll also need to decide whether or not these employees will play active roles in the artistic development of line, or if they are only to be employed for labor purposes. Will you have a team with like minded individuals working together to complete a collective vision? Or will your line be a captain manning a vessel, with only the hiring of others taking place to produce the tangible product?
Now that we’ve run through the basics, let’s move on to a more important point – budget.
Keeping control of the budget
Perhaps the biggest issue on the mind of every clothing line creator is the topic of cost and budgeting. Costs need to be kept low, but if you aren’t aware of the processes of the business, you’ll probably find this part to be extremely troublesome.
Freelance designers can work on a small contract basis, and at a relatively low cost if the job is of minimal effort and time strain, making this specific avenue highly suitable for a startup clothing line. They can create mock-up designs of the envisioned items, or develop full-fledged prototypes of the pieces. You’ll need to consider a few things on your end, though, to ensure that costs independent of service-for-hire costs is kept to a minimum.
Keeping the colors to a minimum — having a scaled down color pallet — ensures the costs associated with this factor are also kept low. Small amounts of colors, in both the variation of colors, and in the sheer usage of non-black-and-white, all ensure the printing of designs is cheap and affordable, something essential for a start-up clothing line with a limited budget. The types of fabrics are also factors that can impact the total costs, and you’ll need to decide the types of materials you’ll use for the manufacturing process.
The basics to clothing line creation are applicable throughout every specific endeavor one is likely to pursue. Although there does exist a set of processes that should be adhered to with regards to creating a clothing line, it’s important to consider your unique situation, your personal goals, and your individual needs before you set off on your journey. The steps best suited to be taken by you, may differ from the next person’s, which is all dependent on the specific factors and circumstances that surround your case. Taking these things into consideration, whilst understanding the ins and outs of the business, is the first and most crucial step you need to take when your clothing line is taken into development.