- The Brand
With its tagline of “Old-School Cool,” Alternative Apparel offers classics such as hoodies, sweatshirts, jeans, casual dresses, and active wear.
Variety of Fabrics
The company uses a variety of fabrics-- ranging from cottons and denim to alpaca, eco-fleece, eco-jersey, lightweight French Terry, modal fleece, rayon challis, and Vintage French Terry, 1970’s Jersey, Eco-Gauze Jersey, Satin Jersey, Eco-Mock Twist Jersey, Melange Jersey, Spandex Jersey, Washed Slub, and Garment-Dyed.
All told, more than seventy percent of the company’s clothing items are manufactured with sustainable processes and materials.
Alternative Apparel boasts an Organic line of clothing tops and pants produced from organic cotton, organic heavyweight French terry, organic lightweight French terry, and organic Pima cotton.
Customer Outreach and Brand Branching
This company is very savvy on social media, with a strong presence on Instagram, Pinterest, Twitter, Facebook, YouTube, and the company blog, reaching out to their target demographic with images and posts aligned with their fashion feel and corporate identity.
One of the fashion-forward ways in which Alternative Apparel reaches its customers is through the recommendation of brands that complement their own products as well as the values they espouse.
Side by side with shopping for the Alternative Apparel lines themselves, the shopping website features a “brands we love” tab, touting other brands with which to accessorize or extend the wardrobe. For instance, additional items like a boutique “apothecary” (bath and body products) and candles are sold on the website, alongside clothing lines.
Sharing Insight and Outlook
The company’s fashion blog, “Common Thread,” introduces new fashion items as well as new fabrics in the Alternative Apparel line to its customers, print contests, travel adventures, stories of artists, and other tidbits. Its sustainability posts include items as tips for a green closet and socially conscious designs and eco-friendly bouquets. All in all, this manufacturer focuses outside the boundaries of being a mere fashion line, working tirelessly to share its insights and outlook to the world.